LOCAL SEARCH INTELLIGENCE

Client Report

Audit → Evidence → Report → Approval
LOCAL SEARCH OPPORTUNITY REPORT

Durafit – Flat Roof Specialist

https://www.durafit-flatroofspecialist.co.uk/ · lancaster

54/100Current audit baseline

What the audit found

This read-only analysis compares the current public website with LocalLead’s Core 30 coverage model and checks entity, service, location, topical, evidence, schema, AI-discovery and copy-quality signals.

Entity45
Services98
Locations55
Topical0
Authority85
Schema0
AI/LLM50
Copy89

Priority action plan

High
Structured data coverage is incomplete

Core business/page schema types are missing or uneven across the crawl.

Recommendation: Map one canonical business entity and connect page-specific Service, Breadcrumb, Article/FAQ and evidence nodes where appropriate.
High
Core 30 coverage is incomplete

11 of 22 planned audit nodes were matched.

Recommendation: Prioritise missing core service/location/business nodes before lower-value content expansion.
Medium
Location coverage gap: morecambe

No dedicated location page was identified from URL/title/H1 evidence.

Recommendation: CREATE only if this is a genuine target area and there is enough unique service/evidence content to support it.
Medium
Location coverage gap: heysham

No dedicated location page was identified from URL/title/H1 evidence.

Recommendation: CREATE only if this is a genuine target area and there is enough unique service/evidence content to support it.
Medium
Location coverage gap: carnforth

No dedicated location page was identified from URL/title/H1 evidence.

Recommendation: CREATE only if this is a genuine target area and there is enough unique service/evidence content to support it.
Medium
Several core services lack supporting informational coverage

Fewer than half of configured services had an obvious supporting advice/article relationship.

Recommendation: Build useful problem-led content around genuine customer questions and link it to the relevant service page.
Medium
2 pages fail the human-copy standard

The deterministic copy check detected corporate, repetitive or overly formal wording.

Recommendation: Rewrite only the failing copy while preserving facts, links and page intent.
Opportunity
No llms.txt file detected

The conventional /llms.txt location did not return a usable file.

Recommendation: Consider a concise Markdown llms.txt that accurately identifies the business and points to important canonical pages.
Analysis only
This report does not authorise LocalLead to edit the website or Google Business Profile. Any implementation should be separately approved and applied through a controlled connection.